Social Media is in a state of constant flux. With so many platforms to choose from, it’s quite hard to decide between devoting time to starting a Instagram account or overhauling your companies LinkedIn page. Thankfully for those of us looking for affordable social media marketing, here are a few cold hard facts from across the Internet to give you a bit of guidance along the way.
Some of my favorites from 87 More Vital Social Media Marketing Facts and Stats for 2012:
2. 30% of the world’s entire population is now online, and social networking is the most popular and time consuming online activity—with users spending more than one fifth (22%) of their time engaging on social media channels. This means that more than 250 million tweets and 800 million Facebook status updates are now published every single day. (MindJumpers)
10. Social media and blogs reach 80% of all U.S. Internet users. 91% of experienced social marketers see improved website traffic due to social media and 79% are generating more quality leads. (Business2Community)
28. 20% of all pageviews on the web are on Facebook. (Jeff Bullas)
33. Twitter attracts one million new users per day. (Jeff Bullas)
Check out the whole list here and whatever your companies strategy, keep in mind it may need to change tomorrow!