It is common knowledge at this point that Facebook and Twitter are the must have platforms for the social media savvy Real Estate professional, but increasingly realtors are embracing Google+ to enhance their web presence.

In case you’re unfamiliar, Google+ enables information sharing, status updates, photos, links etc. and adds 625,000 new users each day. The real power of Google+ for Real Estate lies in the Circles tool. The Circles tool allows grouping of people by employment, common interest, familial ties or any other arrangement one could imagine.

Therefore a hypothetical Realtor Circles grouping could look like this:

• Buyer Prospects
• Listing Prospects
• Past Buyer Clients
• Past Seller Clients
• Real Estate Support Staff (appraisers, lawyers, etc.)
• Media Representatives

This allows distribution of content specifically catered to your exact target audience. You can share an interested buyer an opening in Malibu without broadcasting to your entire network the lucrative details. This specificity is helping many streamline their social media interactions and limit some of the faux pas that plague one size fits all broadcast platforms such as Facebook and Twitter.

It likely doesn’t hurt that Google+ is also ran by the same search engine that attracts 85% of global Internet users every month. With Facebook and Google both competing on so many fronts moving forward, it is not hard to imagine a world in which their social media platform begins to take a larger role in the Google Bots crawl algorithms. With 75% of searchers never scrolling past the first page of results building a strong web presence now will be all the more important for those looking get ahead and stay ahead.